It was 2005 and my dear compadre, Pedro Trapote, rancher and well-known Spanish businessman, owner of Joy Eslava and Pacha Madrid (now Teatro Barceló) put me in charge of the Commercial Directorate of Non-bullfighting Events of the emblematic Plaza de Toros de Las Sales Two unforgettable years in Las Ventas organizing concerts like Shakira, Bruce Springteen, Miguel Bosé, Maná, MTV, ... etc.
Seeing the amount of merchandising t-shirts that were sold there in the stalls that were mounted, that was when the first idea came to me and we could say that the seed was put to create a brand of polo shirts and t-shirts to initially sell in La Plaza where I was the Commercial Director and that until then there was no such thing.
As you can imagine being my grandfather Gitanillo de Triana and my father the Venezuelan bullfighter Héctor Álvarez, my blood burned seeing how thousands of t-shirts were sold in Las Ventas by the different artists who performed there but that there was not a single post about anything related to our Bullfighting.
That's where “EL CAPOTE” really began, although there were still 5 years to go before it was really done. The desire to claim that there was a brand "very ours" where the logo said everything by itself, with elegance and the utmost respect for what the world of bullfighting meant to me. At the end of the 2006 bullfighting season, Pedro Trapote and Ramón Calderón left Las Ventas and created my first company, relying on the experience acquired during those years. “Lógicamente Eventos y Comunicación, SL” was born in 2007, where I am already on my own, doing events of all kinds in different spaces. Of course, in Las Ventas, too. The idea of creating that bullfighting brand based on the T-shirts and polo shirts that different artists made for concerts had not gone out of my head. The crisis came and for events even more so. I know a very pretty girl named Carolina López who was then 29 years old and I fell madly in love with her. We started dating and logically I tell him the idea of bullfighting shirts and polo shirts. She came from “Chello Multicanal”, where she sold advertising space on TV for channels such as “Canal Historia”, “Canal Cocina”, “Canal Hollywwod” ... etc.
There we started with a brainstorming or as the English speakers say "Brain Storming" where after many names, we decided to put our brand "EL CAPOTE". We sent a friend to design the logo. In 2010 we registered the brand and the logo with the illusion of two children! Year 2011 The adventure begins! We manufacture the first t-shirts, polos and shirts to test the brand at the main fairs in Spain. We started at the Fallas in Valencia, on March 12. We started selling the first polo shirts from El Capote, we will never forget it. In a small stand made up of a red iron bar from the Mahou brand and some cardboard displays as the back. With the photos of our first models that we will never forget ... "Finito de Córdoba", "Arancha del Sol" and "Malena Costa", so on! After Valencia came Seville, Jerez, Córdoba, Pamplona, this worked!
- His Majesty King Emeritus Mr. Juan Carlos, His Majesty King Felipe VI, Juan José Padilla, Enrique Ponce, Morante de la Puebla, Álvaro Morata, Sergio Ramos, Guti, Pepe Rodríguez Rey, Bertín Osborne, Emilio José, Ana Obregón, Los Morancos , Rafael Amargo, Miguel Torres, Oscar Higares, Pepe Domingo Castaño, etc ...
Who said fear?
The opportunity arises and we move 10 meters from our store to a 300 m store. Who said fear ?! Year 2019, the growth is exponential and the ecommerce data and the new Flagship Store could not be better. March 2020, 10 years have passed since our first sale and we opened a Multispace office, call center, warehouse and photography in Alcobendas to centralize everything that is a dream for us. The tribute that my wife and I do, to my bullfighters of my soul, "Héctor Alvarez" and "Gitanillo de Triana" whom I could not meet due to that fateful car accident, turns 10 years old! Gentlemen, this cannot be stopped! Now more than ever: "It's Time to Show Off What's Ours" Goes for you!
Vision, mission, values and style.
Create a quality clothing brand with a 100% Spanish symbol, created in Spain, a cape.
Quality rather than quantity remains our priority.
We are in LOVE WITH SPAIN
Our style is a casual style, for Men and Women.